How to make good choices and avoid bad ones

Choosing is hard and we're often stuck at crossroads unable to choose. For instance, Pizza or burgers? Harry Potter or Game of thrones? Yellow or Pink underwear? Though we know we cannot enjoy both of them simultaneously, we always have a hard time convincing our brain the same. So we…

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Your brain on self-help

With the ubiquitous quantity of content for the single term "How to improve yourself", it often wonders that why we find it hard to write the first line of the 1000-word-essay or do a few push-ups every other day. We've started bingeing on self-help seminars and motivational videos with little…

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The pandemic you’re unheard of: Passive Consumption

I unlocked my phone and opened YouTube. Something grabbed my attention while my thumb moved involuntarily through the screen. “5 funny things you should never try”. While I was debating to open it, my obnoxious little thumb made the move. What supposed to be like a quick relaxation ended up…

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You are not your clothes.

It’s Diwali. A nice family time; Sharing sweets, bursting crackers and even buying new clothes. And there is nothing wrong with buying clothes. But, have you ever asked yourselves, Why do buy new clothes on Diwali? This is what I found online Do new clothes, bury old painful memories of…

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The Bait-How traders exploit our brain’s comparing abilities to gain gargantuan profits

Shit! The idiot box went blank. The repair guy came over and estimated the repair price to be over 14500 rupees. Never in history a guy has spent a fortune over a TV which is about to reach its silver anniversary. And I didn’t wanna change it. I despise TVs;…

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Do you love shopping? Then this is for you

If you think, you shop with purpose and you don’t waste your money, proceed reading this, I might prove you wrong. (And I am happy if I don’t) Think about the last time you went shopping Was it intentional? It had to serve some purpose Did it? I can hear…

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